For plumbers, HVAC & service businesses

Stop answering the same customer questions every night.

Your customers have questions. You have a business to run. SteelRung answers routine enquiries using your approved prices and FAQs, collects details for follow-up, and passes the tricky questions to you.

Plans from $7.99/mo · 14-day trial · Terms below

▶ Watch the 18-second demo (with sound)

Real demo replies · fictional business

Live demo

Don't take our word for it. Ask it yourself.

Try the kinds of questions your customers ask every day. See how it responds, what it collects, and when it hands over to a human.

How much does a service cost?Are you available Saturday?I want to make a complaint.

Illustrative demo using a fictional business, CoolBreeze HVAC. Your assistant would use your own approved business details. Prefer plumbing? Try the FlowRight Plumbing demo.

CoolBreeze HVAC (fictional demo)Assistant by SteelRung · online
How much to service 3 units?Aircon not coldI want to book

You didn't start a business to type the same answers all day.

"What are your prices?""Do you cover my area?""Can I book for Saturday?"

These questions are part of running a service business, but answering every one by hand takes time away from jobs and customers. SteelRung handles agreed routine enquiries using your business information, so customers get a useful first response without you typing it.

Routine questions, answered

Useful answers about your services, prices and opening hours, using only information you've approved.

Details collected for follow-up

It asks for the job, preferred time, address and name, then passes them to you, so you're not asking for the same things again.

You stay in control

Questions it doesn't know, complaints and sensitive issues are passed to you instead of being answered with a guess.

Use cases

Helpful answers. Clear boundaries.

Real replies from the demo above.

A price question

How much is a chemical wash?
A chemical wash is $80 per fan coil. It's a deeper clean, recommended about once a year…

Uses the price you supplied, not one it invented.

Something it doesn't know

Do you install solar panels?
I don't have that information, so I won't guess. I've passed your question to the owner, and they'll reply to you here directly.

No invented services. No pretending.

A complaint

I want to complain, the technician was terrible
I'm sorry to hear that, and thank you for telling us. I've flagged this to our manager to handle personally.

Complaints go to a human.

How the install works

From your FAQs to a working assistant.

01

Share your business info

Your services, approved prices, opening hours, FAQs and the details you need from customers.

02

We configure it

SteelRung sets up the agreed enquiry flows and reply rules for your channel. Website chat is what the demo shows. WhatsApp needs setup on your WhatsApp Business / Cloud API number.

03

Review and test

Try typical customer questions, correct anything that needs adjusting, and check the handoff works the way you want.

04

Decide if it helps

Try it for 14 days. Cancel before the trial ends and you won't pay the monthly fee.

Start my 14-day trial

Trust & boundaries

AI should know its limits.

Your customers are real people, and your business should control what gets said. SteelRung is built around three rules:

Use approved information

Replies come from the business details and rules you provide.

Don't guess

Questions outside its knowledge are flagged and passed to you.

Keep people involved

Complaints, sensitive enquiries and anything needing your judgement go to a human.

Before you connect anything, we'll explain what information is needed, how the assistant works, which third-party services process messages, and what the setup does and doesn't include. Questions: steelrung@mail.grokbot.com

Pricing

Never miss a WhatsApp enquiry again

AI answers your customers in seconds, day or night. Every plan starts with a 14-day free trial.

Basic

Stop typing the same replies on repeat.

$7.99 /month

+ $20 one-time setup

  • Instant keyword auto-replies
  • Common questions answered automatically
Start 14-day trial
RECOMMENDED

Plus

Your after-hours assistant for about $1 a day.

$29.99 /month

+ $150 one-time setup

  • 1,000 AI replies a month
  • Handles enquiries while you work, drive or sleep
  • Alerts at 80% and 100% of your limit
Start 14-day trial

Pro

3× the replies of Plus, for busier businesses.

$79 /month

+ $230 one-time setup

  • 3,000 AI replies a month
  • More room as your business grows
Start 14-day trial
COMING SOON

Pro Plus

Every customer channel, one AI.

$149 /month

+ $300 one-time setup

  • 6,000 AI replies a month
  • Instagram and website chat
  • Priority fixes
Join waitlist
COMING SOON

Max

A 24/7 receptionist for less than hiring help.

$249 /month

+ $300 one-time setup

  • 10,000 AI replies a month, about 330 chats a day
  • VIP support within 4 hours, plus a monthly report and tune-up
  • Your brand's own tone, and early access to new features
Join waitlist

Setup fee is charged today; your monthly plan starts after the 14-day trial. Cancel anytime before it ends.

All prices in USD. Meta bills its own WhatsApp message fees separately (first 1,000 a month free per number). Pro Plus and Max are coming soon: join the waitlist and we'll email you when they open.

How the trial and billing work: a card is required to start. The one-time setup fee is charged at checkout. The 14-day trial applies to your monthly plan: your first monthly payment is taken when the trial ends, then monthly, unless you cancel before the trial ends. To cancel, just email us. On AI plans we alert you by WhatsApp and email at 80% and at 100% of your monthly AI replies (once each per billing cycle). At 100% the assistant switches to simple keyword replies, so customers are never left without a reply, and we offer you an upgrade.

Questions before you start

Will it use my actual prices?

Yes. It's set up with the prices and business information you approve, and you review its replies before it talks to real customers.

Does it work with WhatsApp and my website?

The demo on this page is website chat. WhatsApp needs setup on your WhatsApp Business / Cloud API number. Email us before buying if you need a particular setup and we'll confirm what's possible and what access is needed.

What happens during the 14-day trial?

You fill in a short form, we build and test your assistant, and you approve it before it goes live. Your 14 days start when it goes live. A card is required upfront. The one-time setup fee is charged at checkout, and your monthly plan starts after the 14-day trial unless you cancel before it ends.

Are there ongoing fees?

Yes: a small monthly fee for your plan (see Pricing above). Meta's own WhatsApp message fees, if any, are billed by Meta directly to you.

What if it gets something wrong?

It won't answer every question. It handles agreed routine enquiries and passes anything outside its knowledge to you rather than inventing an answer. AI replies can still be wrong, which is why you test it first, it only uses your approved information, and it shouldn't make commitments that need your judgement.

TRY STEELRUNG FOR 14 DAYS

Ready to stop answering the same questions every day?

Let SteelRung handle routine customer enquiries using your prices and FAQs — while you focus on running your plumbing or HVAC business.

Start my 14-day trial →

Card required to start. Setup fee is charged at checkout; your monthly plan starts after the 14-day trial. Cancel anytime before it ends.

Or try the live demo first